Music TV

Channel 10 Subliminal Advertising

If you watched the ARIAS on Channel 10, you may or may not have noticed that you were exposed to subliminal advertising.

Here’s a quick Olay spot…

And here’s MediaWatch to clear it up for you if you missed it!

which reminds me of this..



Owner and Operator of Wireless Fodder. Lover of Australian pop culture, comedy, and obscurities. Works in Australian media, enjoys a beer or three. Happily married to an American.

One thought on “Channel 10 Subliminal Advertising”

  1. Everybody reading this may be interested to know that all forms of subliminal advertising are permitted in Australia so long as the subliminal frame occurs in an advert.

    Free TV Australia created a loophole in its Code of Practice (Parts 1.8 and 1.8.4) that excludes advertising from the list of programming where subliminals are banned. As a result, advertisers can insert subliminal frames into their ads with impunity.

    You can confirm this by checking out the Code at:

    If you want to object to this unethical practice, the Code will be up for another public consultation next year.

    Alternatively, you may want to tell Free TV what you think now:

    Ph: (02) 8968 7100

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