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iSnack = iFail

It’s a sad state of affairs when a novelty name for a revolutionary product spawns into something that lowers our IQ.

The ‘new & improved’ Vegemite – which all they’ve done is added cream cheese into the mixture to make it a smoother tasting yeast extract spread – has gone under relabelling to promote the new product.

A competition was held for a new name, with the winning entry christening the new flavoured spread.

The new name is Vegemite: iSnack 2.0

I’m as disappointed as you are.

Then again, the name ‘Vegemite’ was chosen during a competition in 1923 to name the spread that partially comes from whiskey and beer distilleries.

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Matt
Owner and Operator of Wireless Fodder. Lover of Australian pop culture, comedy, and obscurities. Works in Australian media, enjoys a beer or three. Happily married to an American.

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