iSnack = iFail

It’s a sad state of affairs when a novelty name for a revolutionary product spawns into something that lowers our IQ.

The ‘new & improved’ Vegemite – which all they’ve done is added cream cheese into the mixture to make it a smoother tasting yeast extract spread – has gone under relabelling to promote the new product.

A competition was held for a new name, with the winning entry christening the new flavoured spread.

The new name is Vegemite: iSnack 2.0

I’m as disappointed as you are.

Then again, the name ‘Vegemite’ was chosen during a competition in 1923 to name the spread that partially comes from whiskey and beer distilleries.



Owner and Operator of Wireless Fodder. Lover of Australian pop culture, comedy, and obscurities. Works in Australian media, enjoys a beer or three. Happily married to an American.

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