It’s an amazing thing, this interconnecting electrical device we call “the internet”.
With YouTube, Facebook, MySpace and all the other things which can turn one ordinary Joe Blow into an instant celebrity whether they like it or not, can be done with just a few clicks.
Since the invention of Twitter, anyone who signs up for an account can express their thoughts / details / ideas / opinions / rants within a 140 character space. Most of it is usually bagging out something on TV (yet, even if they hate it, they continue to watch it) and movies. Just another form of communication. Most topics are based on a hashtag, such as, in this case, #TheAshes or #Ashes. You can make up the hash topics, and they start to trend or list when they become popular and people pick it up. You can make up whatever you want.
To talk to someone directly with their username, it’ll come up as the @ symbol at the start of their name. So, if you’re on Twitter and want to talk to this site, we’re at @WirelessFodder – I’ll see your comment, but if you’re in private and I’m not following you, it won’t show.
Anyway, many people have tried to use #TheAshes or #Ashes tags, but someone discovered they used the @ symbol instead of the #. This came up with a username @theashes.
This innocent person has been picked up as a running joke by a few popular tweeters, in which most people are good sports, have re-tweeted the message. This “Ashes” person, whom has now removed her name and other major private details from twitter now due to her growing popularity and bloggers who post stuff like this on the world wide web, has now started to become a popular twitter phenomenon, all because of a coincidental twitter username. The amusing part?
“Ashes” has no idea about the cricket.
Already, major companies who are associated with The Ashes series (Qantas, Vodafone) are jumping on the bandwagon, offering supposably free flights from her location to Australia, and even including tickets for The Ashes series. They even created a hashtag channel for the whole gig, which does sound a little suss, like a marketing promotion set up from the start, but unless it’s proven otherwise (I’ll update correctly if it does) then this all looks legit.
So, what have we learnt?
Jump on the bandwagon and make more twitter accounts that … umm… ‘accidentally’ coincide with a major sporting event on the other side of the world.
(sorry, @2012Olympics has already been taken)
Thus proves, once again, Twitter and the internet are powerful things.